Skip to main content
Version: 2025-12-18

Glossary

Here are some common terms you'll encounter when working with the Cint Exchange API.

  • Account - The company account that projects and target groups are assigned to. Access to entities is restricted to users within the account where they were created.

  • Business unit (BU) - Billing entity that target groups run under. The BU also determines which pricing model is selected for a target group and the currency the account is invoiced. One account can have many BUs.

  • Completes goal - The target number of respondents that the user is aiming to achieve for the target group.

  • Exclusions - Exclusions specify which respondents a opportunity is not available to. These may be specified either as a list of respondent identifiers or as respondents who have completed another target group.

  • Feasibility - The predicted number of respondents who would complete the survey for this specific target group, taking into consideration the target group setup (LOI, IR, region, CPI etc.). The feasibility informs the user about the likely number of respondents who would complete given the target group setup and a suggested price. In some scenarios the user may wish to specify a price and this should be taken into account in the feasibility calculation.

  • Fielding assistant - A feature used to automate updates for a target group. You can set up parameters to signal which type of automation should be enabled. It includes:

    • Pricing: Takes control of the target group cost per interview and applies a specified kind of assistance. It has two types based on the business model for the given target group: dynamic and rate card.

    • Quota overlay: Translates a completes goal into actual target group quotas. This lets you collect a desired number of completes in a more accurate or balanced way when using prevent overfilling.

      • Prevent overfilling: Applies a translation to prescreen quota filling strategy, that prevents overfills

      • Balance fill: Does not let quotas fill faster than the others within the same audience.

    • Pacing: Opens the survey quota in scheduled increments, spreading out the fill over the entire fielding period.

    • Soft launch: A period of fielding where only a subset of the desired total quotas are filled before the full launch of the target group.

  • Filling strategy - The strategy to reach the completes goal, counting completes, prescreens or leaving it to automation.

  • JSON Web Token (JWT) - A session token generated when authenticating with Cint. JWTs contain claims describing the authorization of the user and is signed to ensure that the claims have not been tampered with.

  • Profile - A question and related conditions used to reduce the respondent pool who can respond to the survey.

    • Blended profile - An blended profile is assigning respondent counts to the combination of conditions from multiple profiles. For example: to take age and gender as two profiles, blending these would result in the possibility to set respondent count for “18-24 female”, “25-34 female”, “18-24 male”, “25-34 male”. When blending profiles in Cint Exchange all combinations of conditions selected must have an explicit respondent count assigned.

    • Condition - An answer that can be given to a question. This may be a single option in the case of multi-punch/single-punch questions or it could be a range in the case of numeric questions such as age.

    • Control quota - Quotas used to restrict common respondent profiles. They can be thought of as negative quotas. They are blended to specify very specific respondent types. For example: “18-25 male” set to 0. There is nothing conceptually different between a control quota and a blended profile with respondent count set to limited number (most often zero). However unlike with blended profiles, Cint Exchange allows the user to specify a control quota respondent count condition without also specifying respondent counts for other conditions.

    • Grouped condition quota - Conditions may be grouped together in a quota to allow specifying a single respondent count for many conditions. For example in the case of region profile you may group the regions “London” and “Kent” and have a single count of respondents who have answered either of those options.

  • Project - A folder containing many target groups. This is for organizational purposes.

  • Project manager - The primary user managing the project and the main contact for the work they are assigned.

  • Pricing model - The associated setup associated to the business unit (dynamic pricing or rate card pricing).

    • Dynamic pricing - Allows the user to set the CPI they wish and take advantage of the Cint Exchange to incentivize suppliers/respondents to the opportunity.

    • Rate card pricing - Rate card pricing is based on fixed CPI dependent on the LOI and IR specified in the target group specification. The user is unable to override or change this price.

  • Quota - Represents the number of respondents available for each selected profile condition.

  • Reconciliations - Ability to change the respondent session status from complete to term or term to complete. Buyers can perform reconciliations within a specific time frame called reconciliation window. If a session status is changed from complete to term then it is called negative reconciliation and if session status is changed from term to complete then it is called positive reconciliation.

    • Reconciliation policy - View the latest reconciliation policy.

    • Reconciliation window - Timeframe that a buyer can change the respondent session status. For example: As per new reconciliation policy, a complete gathering on April 7th would need to be reversed no later than May 25th. A complete gathered on September 30th would need to be reversed no later than October 25th.

  • Survey - Questionnaire created by the buyer to collect responses from respondents in their survey hosting platform of choice.

  • Target group - An entity specifying the target audience, pricing and fielding options to put on the marketplace.

    • Draft - A target group which has been created and stored in the system, yet has not yet been launched or scheduled.

    • Launched - The action of transitioning the state of the target group from either a specification or a draft to being Live. When the target group is live the opportunity will be made available to suppliers.

  • Templates - Reusable sets of configurations that help users quickly set up similar or identical target groups.

    • Allocation templates - Saves the allocation settings for a target group, including supplier groups, and distribution percentages.

    • Profile templates - Allow users to save all profiling information and conditions added to a target group as a reusable template.

  • User - A user within the Cint Exchange who belongs to an account.