Understanding automated and manual pausing

Understanding automated and manual pausing

Target groups can transition to a paused status due to various reasons, which will be reflected in the Demand Changelog webhook with a status_change event. Understanding these reasons helps in proactive management.

1. Manual or application-initiated pauses

• Trigger: You or your applications (via the Exchange UI or API) can explicitly pause a target group.
• Webhook Insight: The Changelog notification will contain the user object, including the user_id of the person or API token that initiated the pause.

2. Automated pauses (Cint automations)

• Trigger: Cint's internal automations can pause target groups based on pre-configured settings.
• Examples:
  • Fielding run scheduling: If you've set specific start_at and end_at times for a fielding run (perhaps optimized with the Intelligent Calendar API), the target group will automatically pause outside these periods.
  • Pricing optimizations: For dynamically priced target groups, pricing optimization tools might pause the survey if current market conditions make filling too expensive or if configured maximum CPI constraints are breached.
  • Rate card constraints: For rate card target groups, a maximum CPI constraint (if configured) could trigger a pause if the effective CPI goes above the set limit.
  • Median length of interview is excessive: If the median length of interview being reported is higher than the defined length on the target group object.
  • Redirect errors: An excessive number of redirect errors are happening for respondents being sent to the survey. You should verify your live_url and redirect configuration.
  • Encryption errors: Multiple encryption errors are happening between the client survey platform and the Cint Exchange.
  • Excessive qualification setup errors: Respondents are not able to enter the target group survey. You should your live_url and test it is working.
  • Drop rates are high: A high number of respondents are dropping out of your survey without redirecting back to the Cint Exchange.

3. Health-based pauses (Cint trust and safety)

• Trigger: Cint employs a series of automated systems that continuously monitor the health of your target group. A pause occurs if the system detects statistics or configurations that could negatively impact your buyer reputation with suppliers or respondents, cause conflicts with the Cint Exchange guidelines, or result in unintended respondent collection.
• Health Metrics: These metrics are dynamic and evolve over time, but they are closely related to key indicators suppliers use to select surveys, including:
• Effective Cost Per Mille (ECPM): The effective rate per thousand impressions, indicating survey attractiveness.
• Drop Rate: The percentage of respondents who drop out of the survey.
• Divergence between Expected and Calculated LOI/IR: Significant differences between your set (Expected) and actual (Calculated) Length of Interview (LOI) or Incidence Rate (IR).
• And many other internal correlations.
• Monitoring: Key statistics related to these health metrics are provided on the target group statistics call. Our models may pause on correlations between metrics that, individually, might seem acceptable but together create an unsustainable workload or environment for the health of the exchange.

Cint continuously introduces new technology to predict, monitor, and improve target group performance on the Exchange, optimizing conversion and speed to gather answers. To minimize unexpected pauses, we strongly encourage buyers to:

• Thoroughly test your survey before launching.
• Utilize the feasibility system both before and during your fielding. This can provide early identification of potential problems and solutions, allowing you to address them before traffic significantly drops or the target group is automatically paused.