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Version: 2025-12-18

Profiles overview

This guide provides an overview of profiles. A profile defines who you want to reach—your intended survey audience—based on demographic, behavioral, or other characteristics from Cint’s profile library.

What is a profile?​

Every target group on the Cint Exchange includes a profile. This profile is the central component for precisely defining the intended audience for your survey. It enables you to specify the demographic, behavioral, and other characteristics of the respondents you need to reach.

For instance, imagine you are conducting a survey and require respondents aged between 25 and 40. You would utilize the 'Age' question from Cint's extensive profile library. Within the profile, you would then define the desired age range (25-40) as your condition, thereby targeting only respondents who meet this specific criterion.

Structure of profile data in a draft target group​

When you create or update a draft target group, its profile is specified as an array of objects. Each object within this array represents a specific profile question and how its answers define your target audience.

A typical profile entry is associated with:

  1. A specific question: Identified by a unique question_id from the Cint profile library.
  2. Conditions (Allowed Answers): These are the specific answer options or input ranges that qualify a respondent for your survey. For instance, for a "household pets" question, the conditions might specify "cats" and "dogs."
    • A question can have various answer options, including pre-defined selections or raw/range inputs (e.g., age ranges). When these are used to create a Profile, they are referred to as conditions.
  3. Quotas: These further group and cap the allowed answers, specifying the desired number of respondents for each segment. Depending on your profile_adjustment_type, quotas can define a completes_goal (the maximum number of completes for a segment) or a completes_goal_percentage (a percentage-based goal for a segment).

Common profiles include:

  • Demographic profiles (e.g., age, gender, or income level)
  • Geographic profiles (e.g., state, region, or postal code)
  • Psychographic profiles (e.g., lifestyle, values, or interests)
note

  • When querying the profile library, ensure that you specify the same 'locale' as you will use in your target group.

  • Translation availability will vary across markets, but there will be English translations available for all standard profiles.

Example request to retrieve profiles for US English.

curl -L 'https://api.cint.com/v1/demand/accounts/{account_id}/questions-translation?locale=eng_us' \
  -H 'Accept: application/json' \
  -H 'Authorization: Bearer <YOUR_JWT_TOKEN>' \
  -H 'Cint-API-Version: 2025-12-18'

In the Cint Exchange, profiles are broken down into standard profiles and custom (or account-specific) profiles. Standard profiles are common across Cint, and our suppliers pre-screen respondents for standard profiles so you will improve incidence rate and outcomes when you use them.

You can request custom profiles for your account.

note

Using custom profiles affects your incidence rate.

For more information: